Interview repost: Why Measure & Evaluate Corporate Sustainability Projects?
A CSR firm in Central Europe asked me to talk about sustainability, evaluation, and Corporate Social Responsibility. We had a terrific interview – please click thru to: https://www.besmarthead.com/cs/media/post/smartheadtalks-2-jindra-cekan-eng
The topics we discussed include:
* Sustainability in CSR involves value creation through benefits-creation for both companies and consumers
* Projects feeding into the United Nations Sustainable Development Goals may not be sustained over the long-term and we must return to evaluate what could be sustained and what emerged ex-post
* Scale measurable and meaningful impact investment through the transformation of development nonprofits’ programming + approach
* Three activities in sustainability that companies can start doing right away, that you would recommend to any company anywhere in the world
And Very Happy Holidays to all… may our lives and world be more sustainable in 2021….